Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
- ISBN10 0767424247
- ISBN13 9780767424240
- Publish Date 1 January 2001
- Publish Status Out of Print
- Out of Print 9 July 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Mayfield Publishing Co ,U.S.
- Edition 2001st Update ed.
- Format Paperback
- Pages 424
- Language English