A practical and comprehensive guide showing senior managers in small and medium sized firms how to run a business efficiently and profitably. It demonstrates how savings in expenditure flow through the profit line, either providing a better return for owners/investors, or allowing expansion. Common problems and pitfalls are analyzed and checklists of effective controls and useful examples accompany the text. Key areas covered include planning and direction; management and control; marketing the product and the business; acquiring, motivating and managing staff; security and protection of assets; acquiring and using premises; acquiring and administering transport; growing the business; and social responsibilities.
- ISBN10 1870555627
- ISBN13 9781870555623
- Publish Date August 1992
- Publish Status Out of Print
- Out of Print 12 March 1997
- Publish Country GB
- Publisher Prentice Hall Europe (a Pearson Education company)
- Imprint Director Books
- Format Hardcover
- Pages 224
- Language English