Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Each case study concludes with questions that focus the students attention on the key marketing apspects with in the case.
- ISBN10 1862505020
- ISBN13 9781862505025
- Publish Date 15 September 2004
- Publish Status Active
- Publish Country AU
- Imprint Hospitality Press
- Edition Illustrated edition
- Format Paperback
- Pages 228
- Language English