Providing an up-to-date introduction to opinion polling and its impact on, and significance in British political life, this work covers topics such as the history of polling, its methodology, polling in election campaigns, and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role and future of political opinion polling in British politics.
- ISBN10 0333739167
- ISBN13 9780333739167
- Publish Date 14 January 1998
- Publish Status Out of Print
- Out of Print 12 April 2014
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback (UK Trade)
- Pages 240
- Language English