Based on the ITC's 1994 survey of public opinion which was concerned with a wide range of broadcasting-related issues, this study seeks to ascertain whether members of the ethnic minorities believe television is fair to them (and others), and whether it meets their needs. Ethnic minorities in the UK make up over 5% of the population yet are hardly represented in the hundreds of hours of terrestrial broadcast television each week. Subtle forms of racism are present in white-dominated programming, and soaps present non-whites as a sort of joke humanity - stereotypical, simple, and amusingly childish. Serious programmes dwell on the negative aspects of ethnicity: race as a problem, cultural clashes and language barriers. The lack of positive non-white TV role models for children to identify with is leading to growing alienation and disaffection. Ethnic minorities are increasingly defining themselves in opposition to white institutions and turning towards separate channels to meet their own needs. This study investigates the whole issue of TV and ethnic minority viewers: their viewing choices, their criticisms, their feelings about the way they are portrayed.
Most ethnic communities consider that TV is a white medium and predominantly controlled by whites.
- ISBN10 1859724981
- ISBN13 9781859724989
- Publish Date 17 October 1996
- Publish Status Out of Print
- Out of Print 1 October 2001
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Avebury
- Format Hardcover
- Pages 117
- Language English