Planning in Marketing: A Selected Bibliography

by William F. Massy

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  • ISBN10 0262630044
  • ISBN13 9780262630047
  • Publish Date 15 June 1962
  • Publish Status Out of Print
  • Out of Print 18 September 2010
  • Publish Country US
  • Publisher MIT Press Ltd
  • Imprint MIT Press
  • Format Paperback (US Trade)
  • Pages 56
  • Language English