While there is substantial anecdotal evidence to indicate that language is one of the key determinants of corporate culture and that it plays a critical role in the management of change, very little has been written about this for the general business reader based upon practical experience. This book will be a powerful tool for business people, consultants and students for analysing and managing change within a business. It includes case study material.
- ISBN10 0333674774
- ISBN13 9780333674772
- Publish Date 31 October 1997
- Publish Status Out of Print
- Out of Print 9 September 2008
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 248
- Language English