The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
- ISBN10 1281347094
- ISBN13 9781281347091
- Publish Date 1 January 2006
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Format eBook
- Pages 555
- Language English