THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
- ISBN10 0495003565
- ISBN13 9780495003564
- Publish Date 31 January 2016
- Publish Status Cancelled
- Out of Print 23 April 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Format Paperback
- Pages 496
- Language English