This publication is the outcome of a major survey conducted between June 1988 and January 1989 on the values and lifestyles of Singaporeans aged 1540. It contains detailed information on 2,000 respondents profiled by age, race, religion and income, covering areas such as values and personalities; life aspirations; leisure activities, buying behaviour; and media and reading habits.Also included as appendices are extensive statistical data that should be of particular interest to marketers for strategic planning, and academics using them as data source for further research.
- ISBN10 9971691701
- ISBN13 9789971691707
- Publish Date 15 December 1992
- Publish Status Active
- Out of Print 6 February 2014
- Publish Country SG
- Publisher NUS Press
- Imprint Singapore University Press
- Format Hardcover
- Pages 300
- Language English