Boasting an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further!
- ISBN10 1405858281
- ISBN13 9781405858281
- Publish Date 2 March 2007
- Publish Status Out of Print
- Out of Print 13 February 2013
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 2nd edition
- Pages 545
- Language English