The franchise industry provides a route for self-employment for individuals with little or no previous business management experience, and also represents an attractive method of expansion for companies which have only a limited supply of capital, or who wish to benefit from the increased motivation displayed by franchisees over that which can be engendered in hired managers.
- ISBN10 0273029576
- ISBN13 9780273029571
- Publish Date 18 July 1988
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 208
- Language English