This well-established textbook has been written for students taking a first course on the business environment as part of a business or finance degree. It offers comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data, contemporary commentary and mini case studies. The nature and context of the changing business environment, environmental influences on demand and supply are covered from a European and international perspective. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
- ISBN10 0273676296
- ISBN13 9780273676294
- Publish Date 30 July 2002
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 3rd edition
- Pages 496
- Language English