Offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
- ISBN10 0273676180
- ISBN13 9780273676188
- Publish Date 29 July 2002
- Publish Status Out of Print
- Out of Print 3 March 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 2nd edition
- Pages 1104
- Language English