Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business without spending vast sums of money on unnecessary PR agencies. It covers the full spectrum of handling journalists and media organizations, from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted. There are also "alternative" ideas for getting attention for your business.
- ISBN10 0340858273
- ISBN13 9780340858271
- Publish Date 27 September 2002
- Publish Status Out of Print
- Out of Print 5 April 2006
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback
- Pages 96
- Language English