Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.
- ISBN10 0130106682
- ISBN13 9780130106681
- Publish Date 18 November 1999 (first published 1 March 1993)
- Publish Status Out of Print
- Out of Print 17 March 2005
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 3rd edition
- Format Paperback
- Pages 648
- Language English