Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
- ISBN10 1441169415
- ISBN13 9781441169419
- Publish Date 1 December 2003
- Publish Status Active
- Publish Country US
- Imprint Continuum Publishing Corporation
- Format eBook
- Pages 104
- Language English
- URL http://bloomsbury.com/