Lodenfrey - this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution.
- ISBN13 9783832797164
- Publish Date 20 August 2013
- Publish Status Out of Print
- Out of Print 26 March 2021
- Publish Country DE
- Publisher teNeues Publishing UK Ltd
- Imprint teNeues Media GmbH & Co. KG
- Format Hardcover
- Pages 208
- Language English