This book/disk package puts users behind the desk of a corporate CEO and asks them to make the tough business decisions that mean success or failure. Covering all basic business principles and skills, this learning tool teaches how to build, run, and grow a healthy business in today's roller-coaster economy. Starting from the very first page, the book walks the reader through a series of steps and decision points that show how to: Set up an accounaing system and interpret the numbers Devise a realistic financial plan; Assess economic trends to position the company safely; break into the market and manage a sales force; control production and manufacturing Make the most of people assets and ensure quality; and much more. Readers then take their new skills and apply them on a computer, where they are asked to build their own company from the ground up - while competing against three other firms that have been built into the model. Each strategic business decision they make is subjected to over 300 realworld variables - allowing readers to recreate and redirect their companies until they achieve their goals.
Filled with practical business solutions and jargon-free examples - classroom-tested with at IBM and the University of Colorado, and designed to be both entertaining and instructive,"The Corporate Game" takes junior and middle managers, management trainers, and small business owners on an exciting adventure. It puts them in the driver's seat, lets them choose among alternatives, and then instantly shows the consequence of their actions on the computer screen.
- ISBN10 0070546282
- ISBN13 9780070546288
- Publish Date 1 January 1994
- Publish Status Cancelled
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Pages 352
- Language English