Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics)

by Alex Marland

0 ratings • 0 reviews • 0 shelved
Book cover for Brand Command

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

  • ISBN10 0774832037
  • ISBN13 9780774832038
  • Publish Date 5 March 2016
  • Publish Status Active
  • Publish Country CA
  • Imprint University of British Columbia Press
  • Format Hardcover
  • Pages 528
  • Language English