Focusing on customer service, this text aims to teach trends in business towards a service culture. It covers: creating service excellence; encouraging loyalty; how to deal with difficult customers; and how to recover and retain customers. Case studies and case questions are based on realistic business situations.
- ISBN10 0071149902
- ISBN13 9780071149907
- Publish Date 1 December 1995
- Publish Status Out of Print
- Out of Print 4 July 2001
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Format Paperback
- Pages 200
- Language English