This is the definitive work on Roy Rogers, the "King of the Cowboys." The lives and careers of Rogers and his wife, Dale Evans, are thoroughly covered, particularly their work on radio and television. The merchandising history of Roy Rogers reveals that his marketing of character-related products was second only to that of Walt Disney; Roy Rogers memorabilia are still among the most popular items. Includes a comprehensive discography, filmography and comicography. Heavily illustrated.
- ISBN10 0899509371
- ISBN13 9780899509372
- Publish Date 30 November 1994
- Publish Status Unknown
- Out of Print 28 July 2009
- Publish Country US
- Imprint McFarland & Company
- Format Hardcover
- Pages 480
- Language English