As the Asian market becomes the focus of business activities, the role of public relations in the region gains more prominence. As a result, the Asian public relations industry has been put in spotlight and should understand the media and business environment in this area. This book covers public relations with an Asian focus. It deals with topical issues pertaining to companies operating in Asia and analyses the techniques, strategies and management aspects of public relations.
- ISBN10 0471248576
- ISBN13 9780471248576
- Publish Date November 1997
- Publish Status Out of Print
- Out of Print 26 November 2011
- Publish Country SG
- Imprint John Wiley & Sons (Asia) Pte Ltd
- Format Hardcover
- Pages 300
- Language English