This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
- ISBN10 0805800522
- ISBN13 9780805800524
- Publish Date 1 July 1987
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 190
- Language English