* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment
- ISBN10 1118830288
- ISBN13 9781118830284
- Publish Date 18 November 2014
- Publish Status Active
- Out of Print 14 June 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 6th Edition, International Student Version
- Format Paperback
- Pages 624
- Language English