Consuming Television: Television and its Audiences

by Bob Mullan

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Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
  • Written clearly and simply, and devoid of jargon
  • Covers both the empirical and theoretical ground in a lively manner
  • Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)
  • ISBN10 063120234X
  • ISBN13 9780631202349
  • Publish Date 27 February 1997
  • Publish Status Active
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Wiley-Blackwell
  • Format Paperback
  • Pages 256
  • Language English