Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables students to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.
- ISBN10 0324272715
- ISBN13 9780324272710
- Publish Date 5 January 2004
- Publish Status Active
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 10th Revised edition
- Format Paperback
- Pages 496
- Language English