Unlocking Marketing

by David Needham

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Book cover for Unlocking Marketing

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The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.

Each title in the series provides:

- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages

- Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge

- Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification

- Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness

- A cost-effective way to prepare for your studies.
  • ISBN10 0340992263
  • ISBN13 9780340992265
  • Publish Date 28 March 2035
  • Publish Status Forthcoming
  • Publish Country GB
  • Imprint Hodder Education
  • Format Paperback
  • Pages 352
  • Language English