Although the 1/2-ton American pickup truck was still purchased as a basic utility vehicle during the '60s, more and more, consumers were looking for stylish, comfortable, good handling, and good performing trucks.The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers' interpretation of them. Continueing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.
- ISBN13 9781845848033
- Publish Date 21 October 2014
- Publish Status Active
- Out of Print 5 August 2021
- Publish Country GB
- Publisher David & Charles
- Imprint Veloce
- Format Paperback
- Pages 120
- Language English