This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
- ISBN13 9780256204773
- Publish Date 16 November 1998 (first published 1 January 1994)
- Publish Status Out of Print
- Out of Print 12 April 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 5th edition
- Format Hardcover
- Pages 692
- Language English