The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.
- ISBN10 184150713X
- ISBN13 9781841507132
- Publish Date 15 August 2013 (first published 11 July 2013)
- Publish Status Active
- Publish Country GB
- Imprint Intellect Books
- Format Hardcover
- Pages 160
- Language English