From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
- ISBN10 0684810743
- ISBN13 9780684810744
- Publish Date 6 January 1997
- Publish Status Out of Print
- Out of Print 29 August 2000
- Publish Country GB
- Imprint Simon & Schuster Ltd
- Format Hardcover
- Pages 320
- Language English