For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
- ISBN10 1292023503
- ISBN13 9781292023502
- Publish Date 17 July 2013 (first published 1 January 2013)
- Publish Status Transferred
- Out of Print 2 June 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Format Paperback
- Pages 562
- Language English