E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice

by Roland T. Rust and P. K. Kannan

0 ratings • 0 reviews • 0 shelved
Book cover for E-Service: New Directions in Theory and Practice

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
  • ISBN10 0765608065
  • ISBN13 9780765608062
  • Publish Date 31 July 2002 (first published 1 January 2002)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format Hardcover
  • Pages 348
  • Language English