This comprehensive survey of the history, present condition and future status of mass communication reflects the growth of personal media as major forces in society. This new edition retains its focus on the close and complex relationship between the mass media and society. Features include: "global insight" boxes which appear throughout the text, providing students with insights into transnational and international issues; and a "media effects" chapter which offers comprehensive discussion of the topic. The book is intended for students of journalism, mass communication and speech communication.
- ISBN10 0697201244
- ISBN13 9780697201249
- Publish Date 1 January 1995
- Publish Status Out of Print
- Out of Print 3 September 1999
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Brown (William C.) Co ,U.S.
- Edition 4th Revised edition
- Format Paperback
- Pages 592
- Language English