800x600 This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and Dileep More, both from the Indian Institute of Management. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
- ISBN10 0133586081
- ISBN13 9780133586084
- Publish Date 7 September 2013
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Language English