800x600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
- ISBN10 0133758125
- ISBN13 9780133758122
- Publish Date 11 September 2013 (first published 7 September 2013)
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Language English