The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. "Plunkett's Sports Industry Almanac" covers such sectors, providing competitive intelligence, market research and business analysis.Our coverage includes sports business trends analysis and sports industry statistics. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile over 350 leading teams, leagues and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Price includes a CD-ROM, which enables you to search, filter, view and export selected contact data, including executive names for mail merge and contact management.
You'll find industry analysis, an overview and market research report of sports, sporting goods, sports marketing, stadiums, teams, and leagues business in one value-priced package.
- ISBN10 1593921403
- ISBN13 9781593921408
- Publish Date 2 July 2008 (first published 5 July 2007)
- Publish Status Active
- Publish Country US
- Imprint Plunkett Research, Ltd
- Pages 497
- Language English