This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!
Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
- ISBN10 0137053185
- ISBN13 9780137053186
- Publish Date 1 February 2010 (first published 15 December 2009)
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Language English