This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.
The surprising numbers: why Africa is a larger market than you ever realized.
If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa would be the tenth largest economy in the world, ahead of every vaunted BRIC economy (Brazil, Russia, India, and China) except for China.
- ISBN10 013247610X
- ISBN13 9780132476102
- Publish Date 30 November 2009
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Language English