Africa Is Richer Than You Think

by Vijay Mahajan

0 ratings • 0 reviews • 0 shelved
Book cover for Africa Is Richer Than You Think

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.



Africa: more consumers, more wealth, more opportunity for your business.





The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....
  • ISBN10 0132476142
  • ISBN13 9780132476140
  • Publish Date 15 December 2009
  • Publish Status Active
  • Publish Country US
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Format eBook
  • Language English