This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.
- ISBN10 0133758168
- ISBN13 9780133758160
- Publish Date 11 September 2013 (first published 7 September 2013)
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Language English