Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
- ISBN10 0349121427
- ISBN13 9780349121420
- Publish Date 7 April 2011 (first published 1 March 2010)
- Publish Status Active
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Abacus
- Format Paperback (B-Format (198x129 mm))
- Pages 352
- Language English