The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. "Logo Construction" is a backstage pass to the world of logo design, a realm usually hidden behind the final product's finished facade.
- ISBN10 006200459X
- ISBN13 9780062004598
- Publish Date 3 July 2012
- Publish Status Out of Stock
- Out of Print 29 July 2015
- Publish Country US
- Imprint Harper Design
- Format Hardcover
- Pages 320
- Language English