At the beginning of the 20th century, the department store developed from markets and urban arcades, from which the shopping mall evolved in the post-war period. The operators of department stores and shopping centers are coming under increasing pressure from the competi - tion of the continuously growing internet trade. By the same token, however, there is also an increasing tendency for the internet trade to become involved with real shops. The challenge is to optimize the quality of the customer's stay. This is accomplished by the interspersing of the offer by cultural institutions, a variety of dining opportunities and exciting leisure activities. The time spent in a depart - ment store or a shopping center must be conceived as an experience, separate from the consumption of goods, which engages all the senses. Which is where architectural quality as well as a targeted design can play an increas - ingly important role
- ISBN10 3938780274
- ISBN13 9783938780275
- Publish Date 26 May 2008 (first published 25 May 2008)
- Publish Status Out of Print
- Out of Print 3 February 2010
- Publish Country DE
- Imprint BRAUN
- Format Hardcover
- Pages 424
- Language English