Principles of Marketing: A Global Perspective

by Richard J. Semenik and Gary J. Bamossy

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  • ISBN10 0538839139
  • ISBN13 9780538839136
  • Publish Date 15 July 1998 (first published 1 December 1997)
  • Publish Status Out of Print
  • Out of Print 12 March 1998
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 2nd Revised edition
  • Format Hardcover
  • Pages 640
  • Language English