A methods-rich book for innovating: user-centered design, product strategy and platforming, and business model design -- all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
- ISBN10 1329749103
- ISBN13 9781329749108
- Publish Date 29 February 2012
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format Paperback
- Pages 168
- Language English