This title presents a comprehensive approach to service design and delivery. Practical and down-to-earth, this text describes and analyzes the issues in designing and delivering services successfully in the tourism industry. Using international case studies and examples ranging from Edinburgh airport buses to tourist activities in China, the book tackles the following issues: tourism service failures; management challenges in manufacturing and services: costs, analysis and blueprints; services marketing, purchasing decisions and consumer involvement; and improvement and controls.
- ISBN10 0750655046
- ISBN13 9780750655040
- Publish Date 13 May 2002
- Publish Status Unknown
- Out of Print 3 August 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 224
- Language English