This monograph is a resource and helpful guide for conducting three essential analytical techniques that are also frequently useful to the behavioral marketing researcher: the practice of conducting a median split on a continuous variable and using the result in an analysis of variance model to facilitate communication clarity; the practice of centering variables about their means prior to creating product terms to reflect interaction effects in a moderated multiple regression model; and, the practice of a mediation analysis to test for the relative impact of direct and indirect effects of predictors on dependent variables.
- ISBN10 1601989121
- ISBN13 9781601989123
- Publish Date 28 June 2017
- Publish Status Unknown
- Publish Country US
- Imprint now publishers Inc
- Format Paperback
- Pages 100
- Language English