This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.
- ISBN10 0749417854
- ISBN13 9780749417857
- Publish Date 28 March 1996
- Publish Status Out of Print
- Out of Print 21 December 1998
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 256
- Language English